Marketing Panel
• The client must have clearly identified:
a. Customer need
The clients must have clearly identified and defined the real and specific customer “pain”
b. The solution
The clients must have a solution that clearly and specifically addresses the customer “pain”
c. Business Model
The business model must answer the question, how does your business transact with the customer. It does this by addressing pricing, revenue model, channels, partners and the question, how do you scale your business.
• The client must have slides that address:
a. Market Segmentation
The slide contrasts the total available market with the served available market.
b. Competitive Analysis
This slide provides a matrix that identifies the critical customer requirements and contrasts your company’s solution to those of your key competitors
c. Differentiation
This slide addresses the competitive differentiator that will protect the client in its market for 12-18 months.
d. Go to Market Strategy
This slide addresses the customer acquisition ‘spend’. It should answer how the consumer will become aware and then acquired by the client.
Finance Panel
• The client must have completed:
a. Marketing Plan
b. Financial Model
This financial model should include the revenue model, human resource model, marketing budget, income statement and cash flow analysis
• The client must have slides that address:
a. Pro Forma Profit and Loss
b. Funding
This slide addresses the total amount of funding required, as well as the use of these funds.
c. Funding Strategy
This slide addresses the funding plan required to build and sustain the client and is best evaluated as a corporate development slide.
Dry-Run Panel
• The client must have completed:
a. Marketing Plan
b. Financial Model
• The client must have slides that address:
a. Intellectual Property
b. Team
This slide should address current as well as future employees. Note: if there are key positions that the client needs to fill, the client should identify those individuals that the client will approach to fill these key roles in the future.
c. Traction
This slide addresses the key milestones completed by the client.
Final Panel
• The client must have successfully completed the Dry-Run panel.
